What component of the marketing mix refers to the look and feel of the final product or service?

(1 point)
Responses

promotion

promotion

platform

platform

physical evidence

physical evidence

process

physical evidence

The component of the marketing mix that refers to the look and feel of the final product or service is called "physical evidence." Physical evidence encompasses the tangible aspects of a product or service that can be experienced by customers, such as its packaging, design, branding, and overall appearance. It includes everything that helps to create a visual representation of the product or service. To find the answer to this question, you can refer to marketing textbooks, online marketing resources, or search for information on the marketing mix and its components.

The component of the marketing mix that refers to the look and feel of the final product or service is called physical evidence.