All the staff and salespeople that need to be available for the marketing strategy to work are included in the ____ component of the marketing strategy.
(1 point)
Responses
price
price
process
process
people
people
place
people
To determine the component of the marketing strategy that includes all the staff and salespeople needed for the marketing strategy to work, we can analyze each option.
1. Price: The price component of the marketing strategy focuses on setting the right pricing for products or services. It does not directly involve staff or salespeople, so it is not the correct answer.
2. Process: The process component of the marketing strategy refers to the steps and procedures followed to deliver products or services to customers. It is primarily concerned with operational efficiency and not specifically with staff or salespeople, so it is not the correct answer.
3. People: The people component of the marketing strategy involves all individuals involved in the marketing efforts, including staff and salespeople. They play a crucial role in implementing marketing initiatives and delivering value to customers. This component focuses on staffing, training, and managing the personnel necessary for the marketing strategy to work. Therefore, the correct answer is "people."
4. Place: The place component of the marketing strategy deals with how and where products or services are made available to customers. It primarily addresses distribution channels and physical locations. While staff and salespeople may be involved in executing the place component, it does not specifically encompass their presence and involvement in the marketing strategy as a whole.
In summary, the correct component of the marketing strategy that includes all the staff and salespeople necessary for the strategy to work is the "people" component.