What term refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers?
(1 point)
Responses
situational analysis
situational analysis
marketing mix
marketing mix
product situation
product situation
influencer framework
influencer framework
The correct term is "marketing mix."
The correct term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is "marketing mix".
To arrive at this answer, you can start by understanding the concept of marketing tactics. Marketing tactics are specific actions that a company takes to promote its products or services. These tactics can include advertising, pricing strategies, product placement, and other promotional activities.
Now, to find the term that matches the given description, you can analyze the options provided. The first two options, "situational analysis", and "product situation", are not the correct terms in this context. Situational analysis refers to the process of assessing an organization's internal and external factors, while "product situation" doesn't directly relate to the framework for identifying marketing tactics.
The third option, "marketing mix", is the correct term. The marketing mix is a framework that consists of the four Ps: product, price, place, and promotion. It helps companies identify and coordinate the marketing tactics they will use to satisfy customer needs and wants.
Lastly, "influencer framework" is not the correct term in this context. An influencer framework refers to a strategy used in influencer marketing to select, manage, and measure the effectiveness of influencers in promoting a brand or product.
Therefore, the correct term that refers to the framework used to help companies identify marketing tactics is "marketing mix".