A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document?

(1 point)
Responses

marketing strategy

marketing strategy

decision-making process

decision-making process

situational analysis

situational analysis

product situation

product situation
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The term that refers to this document is a marketing strategy.

The term that refers to the document created by the clothing boutique to highlight the goals that need to be achieved through the company's marketing efforts is "marketing strategy". A marketing strategy is a plan of action designed to achieve specific marketing goals and objectives. It outlines the target market, marketing mix, and activities that will be carried out to promote and sell the products or services online. The marketing strategy document typically includes analysis of the current market situation, identification of target customers, setting marketing objectives, and defining the strategies and tactics to achieve those objectives. Creating a well-defined marketing strategy is crucial for businesses to effectively promote their products or services and increase online sales.

The correct answer is: marketing strategy