The very first step of the marketing process starts with finding out:
(1 point)
Responses
how to analyze the data and information collected.
how to analyze the data and information collected.
the information that will be gathered.
the information that will be gathered.
the problem, or objective to be researched.
the problem, or objective to be researched.
what social media platforms provide the most exposure.
what social media platforms provide the most exposure.
the problem, or objective to be researched.
To find out the very first step of the marketing process, you can start by understanding the overall process of marketing. Marketing involves various stages, and the first step can vary depending on the specific approach or model used. However, one commonly accepted first step is the stage of "Problem Identification" or "Objective Setting."
To determine this step, you can follow these steps:
1. Begin by identifying the overall objective or problem that the marketing efforts seek to address. This can be a specific target, such as increasing sales, entering a new market, or raising brand awareness.
2. Once you have defined the objective or problem, you can proceed to gather the necessary information. This information can be obtained through various sources, such as market research, customer surveys, industry reports, and competitor analysis.
3. Analyze the gathered data and information to gain insights into the market, target audience, competition, and any other relevant factors. This analysis helps in understanding the current situation and forming a clear understanding of the overall objective or problem.
4. Based on the analysis, you can then proceed with formulating a marketing strategy and establishing clear goals and objectives that align with the identified problem. This step will guide all subsequent marketing activities.
So, the answer to the question is: "the problem, or objective to be researched." This step sets the foundation for the entire marketing process and is crucial in defining the subsequent steps and strategies.