Seeing how many “retweets,” “likes,” or “shares” a competitor’s new product got is one example of what type of approach to gathering information for marketing purposes?

Question

Seeing how many “retweets,” “likes,” or “shares” a competitor’s new product got is one example of what type of approach to gathering information for marketing purposes?

(1 point)
Responses

hacking into customer social media accounts to gather information

hacking into customer social media accounts to gather information

asking employees for personal data and insights

asking employees for personal data and insights

hiring an investigative marketer to gather hidden information

hiring an investigative marketer to gather hidden information

collecting marketing intelligence that is publicly available

collecting marketing intelligence that is publicly available
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Answer 1

The correct answer is:

collecting marketing intelligence that is publicly available

Answer 2

The correct answer is "collecting marketing intelligence that is publicly available." This approach involves monitoring and analyzing publicly available data, such as social media activity, to gather insights about a competitor's new product. It does not involve any unethical or illegal activities like hacking into customer accounts or asking employees for personal data. Gathering information through publicly available sources is a common and ethical practice in marketing research.

Answer 3