Lisa has created a new product for treating acne. After coming up with the idea, she has designed the product and its packaging and has conducted several tests. Shes now ready to start selling. what step in the product development process is lisa ready for
Lisa is ready for the commercialization step in the product development process.
Based on the information provided, Lisa is ready for the next step, which is marketing and selling her new product for treating acne. This phase of the product development process involves various activities to introduce the product to the target market and generate sales. Here are the main steps in the marketing and selling phase:
1. Market Research: Lisa should have already conducted market research to identify her target audience, understand their needs, and determine the potential demand for her acne treatment product.
2. Marketing Strategy: Lisa needs to develop a comprehensive marketing strategy to promote her product effectively. This may include identifying marketing channels, creating promotional materials, establishing pricing, and developing a distribution plan.
3. Product Launch: Lisa should plan a launch event or campaign to create awareness about her acne treatment product. This could involve press releases, social media marketing, influencers, or partnerships with other relevant businesses.
4. Sales Channels: Lisa needs to decide where and how she will sell her product. This can include online platforms, physical stores, or partnerships with retailers.
5. Sales and Distribution: Lisa should establish a system to track and manage sales, handle distribution logistics, and ensure that her product reaches the targeted customers on time and in good condition.
6. Customer Support: Lisa should also set up customer support and feedback mechanisms, such as a helpline or email address, to address any questions or issues that customers may have.
By following these steps, Lisa can effectively market and sell her new acne treatment product.