Dean is a social entrepreneur who recently started a social enterprise business with the dual mission of making a profit and positively impacting people and the planet. Combined what are these two goals known as
The two goals of making a profit and positively impacting people and the planet are known as a "double bottom line" or "dual bottom line" approach.
The dual mission of making a profit and positively impacting people and the planet is often referred to as a "double bottom line" or a "triple bottom line." While the term "double bottom line" specifically focuses on the social and financial performance of a business, the concept of a "triple bottom line" goes further by also considering the environmental impact of the business. In both cases, the goals emphasize a balanced approach to business success that includes both financial gains and positive social and environmental outcomes.
The two goals of making a profit and positively impacting people and the planet are known as a "dual mission" or a "double bottom line." This concept is commonly associated with social entrepreneurship. Social entrepreneurs like Dean aim to create sustainable business models that generate revenue while also addressing social or environmental issues. The term "double bottom line" emphasizes that these individuals prioritize both financial returns (the traditional bottom line) and social or environmental impacts.
