In the early 2000s, hockey might not have been as popular as basketball and football, but it was gaining fans. Just a few years before, the sport had struggled to find its audience. In 2005, a labor dispute led to the cancelation of an entire season. However, the sport benefited greatly from the 2010 Winter Olympics. The final Olympic game drew a viewership of about 27.6 million people, the most viewers in 30 years. Canada and the United States went head-to-head for the gold medal. Sidney Crosby, one of the NHL's biggest stars, scored the winning goal in overtime for Canada.

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The event increased hockey's _________.

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A expenses
B regulations
C critics
D appeal

D appeal

D appeal

The event increased hockey's D appeal.

To come to this answer, we need to understand the context of the information provided. The passage mentions that hockey was gaining fans in the early 2000s and that the 2010 Winter Olympics had a significant impact on the sport. It states that the final Olympic game between Canada and the United States drew a large viewership, with about 27.6 million people tuning in, the most viewers in 30 years. This suggests that the event increased the appeal of hockey, as it attracted a large number of viewers and generated more interest in the sport.