A client contacted an interactive design firm and requested a wireframe, saying they wanted to get a better feel for the visual styling of their soon-to-launch website. What did the client ACTUALLY want instead of a wireframe?

A. a mock-up
B. a prototype
C. a visual hierarchy
D. a composite

A. a mock-up

To determine what the client actually wanted instead of a wireframe, we should understand the differences between the various terms related to website design. Let's explore each option:

A. A mock-up: A mock-up is a static visual representation of a design concept. It typically includes the actual visual elements and styling of the website. Mock-ups are often used to give clients a realistic idea of how the finished website will look. Therefore, it is possible that the client wanted a mock-up instead of a wireframe, as it focuses on the visual styling.

B. A prototype: A prototype refers to a working model of a website or application. Unlike a wireframe, a prototype typically includes interactions, allowing users to navigate and interact with the interface. Prototypes can be used to test the functionality and usability of the design before moving into the development phase. While a wireframe focuses on the structure and layout of the interface, a prototype provides a more interactive experience.

C. A visual hierarchy: Visual hierarchy refers to the arrangement, prioritization, and emphasis of different visual elements on a webpage. It helps guide users' attention and enhances their understanding of the content. While a wireframe does capture the basic layout and structure of a webpage, it does not explicitly address the visual hierarchy. Therefore, it is unlikely that the client wanted a visual hierarchy instead of a wireframe.

D. A composite: In the context of web design, a composite is a combination of various design elements, such as colors, images, typography, and layout. It provides a comprehensive representation of the visual design of a webpage. Similar to a mock-up, a composite showcases the actual visual styling and overall look of the website. Thus, it is possible that the client wanted a composite instead of a wireframe.

Based on these explanations, the most likely answer is A. a mock-up or D. a composite because both options focus on the visual styling and overall look of the website, which the client mentioned wanting to better understand. However, without further context, it is difficult to determine the exact preference of the client. It would be best to clarify with the client to ensure their expectations are met.