When Nabisco introduces versions of Oreo cookies with colorful fillings around certain holidays, these products are examples of _____.

A.
line extensions

B.
product mix wideners

C.
spun-off products

D.
individual brands
A. line extensions
In a meeting, Juan hears someone say a product mix is "wide." What does that mean?

A.
The product mix contains many product lines.

B.
The product mix contains bulky products.

C.
The product mix is arranged by family brands.

D.
The product mix contains many products.
A. The product mix contains many product lines.
What is the main benefit of adding a new product line?

A.
It adds valuable depth to a company's product mix.

B.
It ensures that all the products in the mix can share the same family brand.

C.
It eliminates the need to improve product quality.

D.
It opens up more growth than most companies can find by staying with one product line.
D. It opens up more growth than most companies can find by staying with one product line.
The correct answer is A. line extensions.
To determine the answer to this question, we need to understand the concept being described. In this case, Nabisco introducing versions of Oreo cookies with colorful fillings around certain holidays suggests the introduction of new variations of the original Oreo product.
Now, let's look at the options provided:
A. Line extensions: Line extensions refer to the addition of new flavors, sizes, or forms of an existing product within the same brand. This seems to align with the description of Nabisco introducing variations of Oreo cookies.
B. Product mix wideners: Product mix wideners usually refer to expanding the range of product offerings within a company's portfolio. While Nabisco introducing new variations of Oreo cookies does increase the range of products available, it seems more appropriate to categorize it as a line extension rather than a broadening of the entire product mix.
C. Spun-off products: Spun-off products typically refer to new products that are created from existing products and are then marketed as separate entities. In this case, the variations of Oreo cookies are still marketed as Oreo products, rather than as a completely new brand. Therefore, spun-off products may not be the best categorization.
D. Individual brands: Individual brands typically denote separate brand identities for different products, often owned or managed by the same parent company. In this case, the variations of Oreo cookies are still part of the Oreo brand and not separate individual brands.
Based on the given options and the description provided, the most suitable answer is A. Line extensions because it aligns with the concept of adding new variations of the original product within the same brand.