Betty is a market researcher who wants to find out the factors that are most attractive to customers and do so in a way that simplifies the data to just a few variables or factors. What type of analysis should she use? (1 point) Responses factor analysis factor analysis discriminant analysis discriminant analysis conjoint analysis conjoint analysis bias analysis bias analysis
The most appropriate analysis for Betty's research objective would be factor analysis.
Betty should use factor analysis to identify the factors that are most attractive to customers and simplify the data to just a few variables or factors.
Betty should use factor analysis to simplify the data and identify the most attractive factors to customers.
Factor analysis is a statistical technique used to reduce a large number of variables into a smaller set of factors. It aims to identify the underlying dimensions or latent variables that explain the observed patterns in the data. In the case of market research, factor analysis can help identify the key factors or attributes that are most attractive to customers.
By analyzing the data using factor analysis, Betty can uncover the underlying factors that drive customer preferences. This can help her simplify the data and focus on a few key variables or factors that have the strongest impact on customer attraction.
Therefore, the correct answer is factor analysis.