Seeing how many “retweets,” “likes,” or “shares” a competitor’s new product got is one example of what type of approach to gathering information for marketing purposes? (1 point) Responses hacking into customer social media accounts to gather information hacking into customer social media accounts to gather information asking employees for personal data and insights asking employees for personal data and insights hiring an investigative marketer to gather hidden information hiring an investigative marketer to gather hidden information collecting marketing intelligence that is publicly available
collecting marketing intelligence that is publicly available
collecting marketing intelligence that is publicly available
Seeing how many "retweets," "likes," or "shares" a competitor's new product got is an example of collecting marketing intelligence that is publicly available. To gather this information, you don't need to hack into customer social media accounts or ask employees for personal data or insights. It is publicly accessible data that can be obtained by visiting the competitor's social media pages or using social media analytics tools. It doesn't require any unauthorized access or involvement of employees. Therefore, the correct option is collecting marketing intelligence that is publicly available.
