when mabisco introduces versions of oreo cookies with colorful fillings around certain holidays these products are exmples of _______
individual brands
line extenstions
spunn off products
product mix widenrs
These products can be considered as line extensions.
These products are examples of line extensions.
These products are examples of line extensions.
Line extensions are when a company introduces new variations or versions of an existing product within the same product line or brand. In this case, Nabisco is introducing different versions of the Oreo cookies by adding colorful fillings around certain holidays. It is a variation of the original Oreo cookie, but with a different feature or characteristic.
To identify whether these products are line extensions, you can look for the following:
1. Same brand: The products are still being marketed under the Oreo brand by Nabisco, indicating that they are part of the same product line.
2. Different variations: The cookies have colorful fillings around certain holidays, suggesting that they are offering variations of the original Oreo cookie.
3. Similar target audience: Line extensions are typically introduced to cater to the preferences and demands of the existing target market.
4. Maintaining the core product: While there may be added features or characteristics, line extensions usually preserve the primary attributes and essence of the original product.
By considering these criteria, you can determine that when Nabisco introduces versions of Oreo cookies with colorful fillings around certain holidays, they are examples of line extensions.