Eastman Kodak could sell the Brownie for very little because it knew it could make money on film and photo processing. What would be the BEST equivalent to this in today’s society? (1 point) Responses cars that require gas and maintenance cars that require gas and maintenance inexpensive printers and costly ink cartridges inexpensive printers and costly ink cartridges food services with additional cost for takeout food services with additional cost for takeout sports clothes that are matching jackets and pants
inexpensive mobile phones with expensive data plans
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inexpensive printers and costly ink cartridges
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Yes, I am confident that the answer "inexpensive printers and costly ink cartridges" is the best equivalent to Kodak selling the Brownie camera for little cost but making money on film and photo processing in today's society.
The BEST equivalent to Eastman Kodak's strategy of selling the Brownie camera for very little and making money on film and photo processing in today's society would be inexpensive printers and costly ink cartridges.
The best equivalent to Eastman Kodak selling the Brownie for very little and making money on film and photo processing in today's society would be inexpensive printers and costly ink cartridges. Here's an explanation of why this is the closest match:
1. Cars that require gas and maintenance: While cars do require ongoing expenses like fuel and maintenance, the correlation to Eastman Kodak's strategy is not strong. Cars are typically sold at their market value, and the cost of operating them is separate from the initial purchase.
2. Inexpensive printers and costly ink cartridges: This option closely resembles the Kodak scenario. Printer manufacturers often sell printers at relatively low prices, making them more accessible to consumers. They then compensate for these low prices by selling ink cartridges at high prices. This is similar to how Kodak made the Brownie camera affordable and then made profits on film and photo processing.
3. Food services with additional cost for takeout: This option does involve an additional cost for takeout services, but it is not directly comparable to the Kodak situation. Additional charges for takeout can be attributed to services like packaging, handling, and convenience, rather than a low-cost main product subsidized by other revenue sources.
4. Sports clothes that are matching jackets and pants: While matching sports clothes can be considered an upsell strategy, it does not align with Kodak's business model. The Brownie camera was unique in its affordability, enabling customers to buy into the Kodak film and photo processing ecosystem. The sports clothes analogy doesn't capture this aspect.
Therefore, the best equivalent in today's society to Eastman Kodak's strategy would be inexpensive printers and costly ink cartridges.