Which component of the marketing mix refers to how much a product or service costs? (1 point) Responses price price promotion promotion place place people
A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document? (1 point) Responses marketing strategy marketing strategy decision-making process decision-making process situational analysis situational analysis product situation
marketing strategy
What term refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers? (1 point) Responses situational analysis situational analysis marketing mix marketing mix product situation product situation influencer framework
marketing mix
Julia has been asked to write a report about a person that she admires. She chose a woman who is known as a marketing pioneer for working with businesses worldwide to help them get better marketing results. She was named one of the top seven people shaping modern marketing by IBM. Her company, MarketingProfs, is a leading marketing training company with more than 600,000 subscribers. Who is the woman being described here that Julia chose to write about for her paper? (1 point) Responses Meg Lee Meg Lee Cara Scharf Cara Scharf Ann Hadley Ann Hadley Wendy Clark
Ann Hadley
A large corporation that sells bath products may be able to meet its goal of increasing its sales by 12 percent within three months because they have ample resources and enough employees to do so. However, a tiny independently owned boutique that sells bath products may not be able to reach that same goal because of their limited resources. This is an example of which component of the SMART framework differing in definition from business to business? (1 point) Responses Specific Specific Achievable Achievable Measurable Measurable Relevant
Achievable
SMART is an acronym that stands for what? (1 point) Responses Specific, Measurable, Achievable, Relevant, and Time-Bound Specific, Measurable, Achievable, Relevant, and Time-Bound Sturdy, Mixed, Affable, Researched, and Trident Sturdy, Mixed, Affable, Researched, and Trident Singular, Method, Affirm, Reflect, and Tried Singular, Method, Affirm, Reflect, and Tried Strenuous, Marked, Affluent, Radical, and Tremendous Strenuous, Marked, Affluent, Radical, and Tremendous
