researchers use cameras to measure the paths people take when they shop in supermarket what kind of data collection is this
focus groups
observation
surveys
hypothesis generation
The data collection method described in this scenario is observation. Researchers are using cameras to observe and measure the paths people take when they shop in a supermarket.
The data collection method described, where cameras are used to measure the paths people take when they shop in a supermarket, is a form of observation.
The data collection method described, where researchers use cameras to measure the paths people take when shopping in a supermarket, is categorized as observation.
Observation involves directly watching and recording the behavior or actions of individuals or groups to gather data. In this case, the researchers are using cameras to observe and record the paths people take while shopping in order to study their behaviors and patterns.
Other data collection methods mentioned, such as focus groups, surveys, and hypothesis generation, are different approaches.
- Focus groups involve gathering a small group of people and engaging in a discussion to gather insights and opinions on a specific topic.
- Surveys involve obtaining information from a large number of respondents through a set of structured questions.
- Hypothesis generation refers to the initial stage of formulating research ideas and hypotheses based on observations or previous studies.
Thus, in the context of measuring the paths people take when shopping in a supermarket, the most appropriate data collection method is observation.