Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing?

Question

Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing?

(1 point)
Responses

hype

hype

bait-and-switch

bait-and-switch

native advertising

native advertising

celebrity spokesperson

celebrity spokesperson

Answer 1

bait-and-switch

Answer 2

The store is employing the tactic of "bait-and-switch."

Answer 3

The tactic that the store is employing in this scenario is called "bait-and-switch." Bait-and-switch is a marketing strategy where customers are lured in with an attractive offer or promotion, but when they arrive, they are informed that the product or service is no longer available or not as advertised. In this case, the store advertised a free ink cartridge with the purchase of a printer. However, when Jim arrived, the store had run out of the ink cartridges and instead offered to sell him a cartridge with the purchase of a printer. This switch from a free offer to a paid offer is an example of bait-and-switch.