The persuasion tactic used in advertising where the idea of "Everybody's doing it" applies is called the bandwagon effect. This tactic suggests that because everyone else is using or buying a certain product or service, you should do the same in order to fit in or not miss out.
The persuasion tactic that the idea of "Everybody's doing it" applies to is called the "bandwagon" technique. This technique aims to convince individuals to adopt a certain behavior or purchase a product by suggesting that everyone else is already doing it. It plays on the psychological principle that people have a natural desire to conform and be part of a group. The idea is that if "everyone" is doing something, it must be the right or popular thing to do. This tactic is commonly used in advertising to create a sense of social proof, implying that by joining the majority, individuals will be on the winning side or have a positive experience.
