Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study.
Question Two (45 Marks)
Compile a discussion on the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project. Based on the two questions what do I write for introduction and recommendation?
No, the referencing of an essay does not fall under the Table of Contents. The Table of Contents typically includes a list of the main sections or chapters of the essay, along with their corresponding page numbers. It provides a roadmap for readers to easily navigate through the document. Referencing, on the other hand, is a separate section or page in the essay that lists all the sources you have cited or referenced in your writing. It is usually placed at the end of the essay, after the conclusion, and is commonly titled "References" or "Bibliography".
Introduction:
In today's highly competitive market, quality is of utmost importance for companies to maintain a strong customer base and stay ahead of their competitors. This report aims to critically analyze eight dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. It will also discuss the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project.
Recommendation:
Based on the analysis of the case study and the generic model for total quality management implementation, it is evident that Ford needs to address several dimensions of quality in order to improve their product and meet customer expectations. The following recommendations are suggested for Ford in the development of their next project:
1. Focus on Performance:
The case study mentions multiple issues concerning the performance of the product, such as engine overheating and transmission failure. Ford should invest in rigorous testing and quality control measures to ensure that their next project meets the performance requirements and withstands various operating conditions.
2. Enhance Features:
The case study highlights the lack of certain desired features in the product, such as a navigation system and Bluetooth connectivity. Ford should conduct market research to identify customer preferences and include relevant features in their next project to enhance its appeal and competitive advantage.
3. Improve Reliability:
Customers in the case study expressed concerns regarding the reliability of the product, particularly the long-term durability and frequency of breakdowns. Ford should implement robust quality assurance processes and use high-quality components to improve the reliability of their next project, thus increasing customer trust and satisfaction.
4. Address Conformance:
The case study mentions issues related to the product not meeting certain specifications, such as the recommended tire pressure. Ford should establish strict quality standards and ensure that their next project adheres to all relevant regulations and requirements, thereby minimizing defects and customer dissatisfaction.
5. Enhance Durability:
The case study highlights complaints about the product's poor durability, such as rusting and paint fading. Ford should use corrosion-resistant materials and employ advanced painting techniques to improve the durability and longevity of their next project, ensuring a positive ownership experience for customers.
6. Improve Serviceability:
Customers in the case study expressed frustration with the lack of availability and high cost of spare parts, as well as the unresponsive customer service. Ford should establish a reliable supply chain for spare parts and invest in efficient after-sales service to address customer concerns promptly and effectively.
7. Focus on Aesthetics:
The case study mentions customers' dissatisfaction with the product's outdated design and lack of visual appeal. Ford should prioritize aesthetics in their next project, considering the latest design trends and utilizing innovative techniques to create an attractive and visually appealing product.
8. Enhance Perceived Quality:
Customers in the case study expressed concerns about the overall perceived quality of the product, including the materials used in the interior and the overall fit and finish. Ford should focus on using high-quality materials and ensuring precise assembly to enhance the perceived quality of their next project, thus positively influencing customers' perception and satisfaction.
In conclusion, by addressing these dimensions of quality, Ford can significantly improve their next project, meeting customer expectations and gaining a competitive edge in the market. Implementing total quality management practices at each stage of the project's development process will help Ford attain higher levels of quality and customer satisfaction.
is the referencing of the essay fall under Table of Content?
Introduction:
In order to critically analyze the dimensions of quality that apply to goods, we need to understand the concept of Total Quality Management (TQM). TQM is a comprehensive management approach that aims to improve the quality of products and services through continuous improvement and customer satisfaction. TQM incorporates various stages and dimensions of quality, which we will be discussing in this analysis.
Additionally, we will be referring to a case study related to Ford to substantiate our analysis. The case study mentions a specific product, and we will examine how the dimensions of quality are reflected in that product.
Recommendation:
Based on the analysis of the eight dimensions of quality and the generic model for total quality management implementation, it is clear that Ford could benefit from implementing TQM in their next project. By following the stages of TQM implementation, Ford can improve the quality of their next product and enhance customer satisfaction.
Now, let's dive into the discussion on the eight dimensions of quality and how they are reflected in the product mentioned in the case study.
Dimension 1: Performance
Performance refers to the primary function of a product or service. The case study mentions that the product is prone to engine issues, affecting its performance. This dimension is poorly reflected in the product, as it fails to meet the expected performance standards.
Dimension 2: Features
Features are the additional characteristics of a product that provide added value to the customer. The case study does not provide specific information about the features of the product, making it difficult to evaluate whether this dimension is adequately reflected.
Dimension 3: Reliability
Reliability is the ability of a product to perform consistently over time. The case study mentions that the product has a high failure rate and requires frequent repairs. This indicates that the product lacks reliability, making it poorly reflected in this dimension.
Dimension 4: Conformance
Conformance refers to the degree to which a product meets specified standards and requirements. The case study does not provide information about the conformance of the product, so it is unclear if this dimension is well-reflected or not.
Dimension 5: Durability
Durability refers to the lifespan and robustness of a product. The case study mentions that the product requires frequent repairs, suggesting that it lacks durability. Therefore, this dimension is poorly reflected in the product.
Dimension 6: Serviceability
Serviceability refers to the ease and cost of repairing a product. The case study indicates that the product requires frequent repairs, which implies that it lacks serviceability. Hence, this dimension is poorly reflected.
Dimension 7: Aesthetics
Aesthetics refers to the visual appeal of a product. The case study does not mention any specific aesthetic qualities of the product, so it is difficult to evaluate whether this dimension is adequately reflected or not.
Dimension 8: Perceived quality
Perceived quality is the subjective assessment of customers regarding a product's quality. The case study suggests that the product has received negative feedback and complaints from customers, indicating that it has a poor perceived quality.
In conclusion, the dimensions of quality that are poorly reflected in the product mentioned in the case study include performance, reliability, durability, and serviceability. These dimensions highlight areas where Ford can focus their efforts to improve the quality of their next project. By implementing the stages of the generic model for TQM, Ford can address these shortcomings and deliver a higher quality product to their customers.
Introduction: In this essay, we will first critically analyze eight dimensions of quality that are applicable to goods. These dimensions will help us determine which aspects of the product mentioned in the case study are poorly reflected. We will substantiate our analysis by using excerpts from the case study. Following this analysis, we will then discuss the generic model for total quality management implementation and suggest how each stage of the model would assist Ford in the development of their next project.
Recommendation: Based on the analysis of the product dimensions and the discussion of the total quality management model, we recommend that Ford takes into account the identified areas of poor reflection in their product. They should utilize the stages of the implementation model to improve quality in their next project. By doing so, they can ensure that the dimensions of quality are adequately addressed, leading to a higher quality product that meets customer expectations.