During the testing phase of an innovation, companies often use _________________ to collect data about the product or service.
Group of answer choices
Community Groups
Focus Groups
Decision Groups
Feeder Groups
Focus Groups
During the testing phase of an innovation, companies often use focus groups to collect data about the product or service.
During the testing phase of an innovation, companies often use focus groups to collect data about the product or service.
Focus groups are a research method where a small group of individuals, usually selected to represent the target audience, is brought together to discuss and provide feedback on a particular product or service. The goal is to gather in-depth qualitative information and insights about the product or service, such as opinions, perceptions, preferences, and suggestions for improvements.
To conduct a focus group, a company would typically recruit participants who match their target market criteria and schedule a session where they come together in a controlled environment. The session is usually moderated by a facilitator who guides the discussion and encourages participants to share their thoughts and experiences.
The information gathered from focus groups can be instrumental in shaping the final version of the product or service before its launch. It helps companies understand how the target market perceives and reacts to the innovation, identify potential issues or areas of improvement, and gain insights into consumer preferences and needs. This data can then be used to refine and optimize the product or service to better meet customer expectations and increase the chances of success in the market.