Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study.
Question Two (45 Marks)
Compile a discussion on the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project.
Based on the two questions, how do I draft the Recommendation and conclusion for my essay?
To draft the recommendation and conclusion for your essay, you can follow the structure below:
Recommendation:
Based on the analysis of the case study, it is evident that certain dimensions of quality are poorly reflected in the product mentioned. The eight dimensions of quality that apply to goods are as follows:
1. Performance: The case study mentions issues related to the malfunctioning of the vehicle's transmission. This indicates poor performance in the product.
2. Features: The case study does not specifically mention any issues related to the features of the product.
3. Reliability: The case study highlights multiple instances of the vehicle breaking down, indicating poor reliability.
4. Conformance: The case study does not mention any specific issues related to the conformance of the product.
5. Durability: The case study mentions several issues with the vehicle, including the suspension system, suggesting poor durability.
6. Serviceability: The case study mentions difficulties faced by the customers in getting their vehicles repaired, indicating poor serviceability.
7. Aesthetics: The case study does not specifically mention any issues related to the aesthetics of the product.
8. Perceived Quality: The case study mentions customer complaints about the overall quality of the vehicle, indicating poor perceived quality.
Based on these dimensions, it is recommended that Ford focuses on improving performance, reliability, durability, and perceived quality in their next project. By addressing these areas, Ford can enhance customer satisfaction and loyalty, ultimately improving their market position.
Conclusion:
In conclusion, the case study highlighted various dimensions of quality that were poorly reflected in the product mentioned. Ford must prioritize addressing the issues related to performance, reliability, durability, and perceived quality. By implementing the generic model for total quality management, Ford can effectively manage quality throughout the development of their next project. This would involve stages such as setting objectives, developing a quality culture, implementing quality improvement strategies, and continuously monitoring and improving quality. By following this model, Ford can ensure that their next project meets the highest standards of quality and customer satisfaction.
To draft the recommendation and conclusion for your essay, you can follow the structure provided below:
Recommendation:
Based on the analysis of the eight dimensions of quality and the generic model for total quality management implementation, it is recommended that Ford focuses on improving the following dimensions for their next project: [Insert dimensions that are poorly reflected in the case study].
1. [Dimension] - According to the case study [Insert excerpt that supports the poor reflection of this dimension], Ford should implement strategies to enhance this dimension in their next project. For example, they could [Provide specific strategies or actions].
2. [Dimension] - The case study highlights deficiencies in [Insert excerpt that supports the poor reflection of this dimension]. To address this, Ford could [provide specific strategies or actions].
3. [Dimension] - The case study reveals that [Insert excerpt that supports the poor reflection of this dimension]. To improve this, Ford should consider [provide specific strategies or actions].
Conclusion:
In conclusion, the analysis of the eight dimensions of quality and the generic model for total quality management implementation has shed light on the areas where the product mentioned in the case study falls short. By focusing on improving these dimensions in their next project, Ford can enhance customer satisfaction, increase product competitiveness, and ensure long-term success. It is crucial for Ford to implement the recommended strategies and actions at each stage of the TQM model to achieve these objectives effectively. This will not only address the current shortcomings but also lay the foundation for continuous improvement and excellence in future projects.
Drafting a recommendation and conclusion for your essay requires careful consideration of the points you have discussed in your analysis and discussion. Here's a step-by-step guide on how to draft these sections:
1. Recommendation:
- Start your recommendation section by summarizing the main findings of your analysis.
- Then, identify the specific dimensions of quality that are poorly reflected in the product mentioned in the case study. Refer back to the excerpts from the case study that support your assessment.
- Next, propose recommendations on how the company can improve the poorly reflected dimensions of quality. Provide specific strategies or actions that Ford can take to address these issues. These recommendations should be aligned with the generic model for total quality management implementation.
- Connect each recommendation to the relevant stage of the generic model for total quality management implementation, explaining how it would assist Ford in the development of their next project.
- Support your recommendations with logical arguments and evidence.
2. Conclusion:
- Sum up the key points of your essay, highlighting the main findings from your analysis and discussion.
- Clearly state your overall assessment of the product's quality, taking into consideration the dimensions of quality discussed.
- Emphasize the significance of implementing the generic model for total quality management in order to improve product quality and overall organizational performance.
- Reflect on the implications of your analysis for Ford's future projects, emphasizing the importance of incorporating quality management practices throughout the entire product development process.
- Consider any limitations or potential areas for further research related to the topic.
It's important to ensure that your recommendation and conclusion are concise, well-supported, and grounded in the information provided in the case study. Additionally, make sure to check the specific requirements and guidelines provided by your professor or assignment prompt to tailor your recommendation and conclusion accordingly.