Question One (45 Marks)

Critically analyse EIGHT dimensions of quality that apply to goods and determine which of these are poorly reflected in the product mentioned in the case study. Substantiate your answers using excerpts from the case study.
Question Two (45 Marks)
Compile a discussion on the generic model for total quality management implementation and suggest how each stage would assist Ford in the development of their next project.
Based on the two questions, how do I draft the introduction for my essay?

In this essay, we will analyze and discuss the quality dimensions of goods in relation to a specific case study, and further explore the potential application of a generic model for total quality management implementation to assist Ford in their future projects.

The first question requires us to critically analyze eight dimensions of quality that are applicable to goods, and identify which of these dimensions are poorly reflected in the product mentioned in the case study. Through examining excerpts from the case study, we aim to substantiate our findings and provide a thorough analysis.

The second question centers around the generic model for total quality management implementation and its potential benefits for Ford in their next project. We will compile a comprehensive discussion on each stage of the model and explore how they can aid Ford in the development of their future endeavors.

By addressing these two questions, we will gain a comprehensive understanding of the quality issues present in the case study's product, as well as identify potential solutions and strategies for improvement in Ford's upcoming projects. Through critical analysis and thorough examination, we aim to provide valuable insights and recommendations that can contribute to enhancing the overall quality standards of goods and the implementation of total quality management within Ford's organization.

Introduction:

The topic of this essay is the analysis of quality dimensions in relation to a product mentioned in a case study and the application of the generic model for total quality management (TQM) implementation to assist Ford in their next project. In this introduction, we will provide an overview of the purpose and structure of the essay.

First, we will critically analyze eight dimensions of quality specifically applicable to goods and evaluate how each dimension is reflected in the mentioned product. By substantiating our analysis with excerpts from the case study, we will demonstrate the product's strengths and weaknesses in meeting these quality dimensions.

Next, we will discuss the generic model for TQM implementation and how it can aid Ford in the development of their next project. This model consists of several stages that, when executed properly, can enhance overall quality and performance. We will explore how each stage can be applied in the context of Ford's project, providing insights into how TQM principles and practices can contribute to their success.

Through the comprehensive analysis of quality dimensions and the application of the generic model for TQM implementation, this essay aims to provide a deeper understanding of the importance of quality management and its potential impact on Ford's future projects. By examining these two aspects, we can identify areas where improvements are needed and suggest strategies for implementing effective quality management practices.

To draft the introduction for your essay, follow these steps:

1. Start with a brief overview: Begin by providing a general introduction to the topic of quality analysis and total quality management (TQM). You can mention that the essay will focus on applying these concepts to a case study involving the company Ford.

2. State the purpose: Clearly state the purpose of your essay, which is to critically analyze the dimensions of quality and the TQM implementation model in relation to a specific case study. Emphasize that your analysis will be based on excerpts from the case study.

3. Introduce the case study: Briefly introduce the case study that you will be analyzing. Provide some background information about Ford and their next project to set the context for the analysis. This will help the reader understand the relevance of the dimensions of quality and TQM in the context of their project.

4. Highlight the two questions: Clearly state the two questions that will form the main focus of your essay. This will show the reader what specific areas of analysis you will be addressing and what aspects of the case study will be examined.

5. Outline your approach: Give a brief overview of how you will approach the analysis. Mention that you will first critically analyze the eight dimensions of quality and examine how they are reflected in the mentioned product. Then, you will discuss the generic model for TQM implementation and explain how each stage would be beneficial for Ford's next project.

By following these steps, you will provide the reader with a clear introduction that sets the stage for your essay and gives an overview of the key areas you will be analyzing.