The two main ways in which marketers address the competition with their strategies are by satisfying a need better than the competition and by _____.

A.
positioning the product

B.
segmenting the market

C.
offering a lower price

D.
entering new markets
C. offering a lower price
The two main ways in which marketers address the competition with their strategies are by satisfying a need better than the competition and by _____.

A.
positioning the product

B.
segmenting the market

C.
offering a lower price

D.
entering new markets
A. positioning the product
In selecting a target market for a bank's checking accounts, the bank's marketers should consider the bank's strengths, who would get the most value from those strengths, and _____.

A.
the costs of reaching different segments

B.
whether to enter new markets or develop new products

C.
the roles in the bank's buying center

D.
the lifestyles of the bank's employees
A. the costs of reaching different segments
A marketer's strategy is to convince customers to buy more of the company’s snack foods. The marketing plan includes making the snacks available beyond stores: in movie theaters, vending machines, and in company cafeterias. This plan uses which element of the marketing mix?

A.
Place

B.
Product

C.
Promotion

D.
Price