Business buying often involves long-term relationships with suppliers. How does this affect buying behavior?

A.
Businesses replace straight rebuys with new task purchases.

B.
Businesses make a lot of effort to choose the right suppliers.

C.
Businesses abandon profit goals for the sake of relationship needs.

D.
Businesses use technology as a substitute for relationships.
B.
Businesses make a lot of effort to choose the right suppliers.
Which of the following is a reason why poor quality is more than an annoyance for business buyers?

A.
It can damage relationships with gatekeepers.

B.
It can eliminate the profit motive.

C.
It can keep the buyer from satisfying its own customers.

D.
It can improve relationships with salespeople.
C.
It can keep the buyer from satisfying its own customers.
Which of the following is an example of a raw goods producer?

A.
A grocery store

B.
A comedy club

C.
A lumber company

D.
A packager of sushi
C.
A lumber company
B.
Businesses make a lot of effort to choose the right suppliers.
When business buying involves long-term relationships with suppliers, it affects buying behavior by leading businesses to make a lot of effort in selecting the right suppliers. Establishing long-term relationships with suppliers requires a high level of trust and compatibility. Therefore, businesses will invest time and resources to thoroughly evaluate potential suppliers, considering aspects such as quality, reliability, pricing, and the supplier's ability to meet their specific needs. This effort helps minimize the risk of future issues and ensures that businesses can maintain a reliable supply chain for their operations.
The correct answer is B. Businesses make a lot of effort to choose the right suppliers.
When businesses engage in long-term relationships with suppliers, it significantly influences their buying behavior. This is because building strong relationships with suppliers is crucial for maintaining a reliable and consistent supply of goods or services. Here's how it affects buying behavior:
1. Reliability and Consistency: By establishing long-term relationships, businesses can rely on suppliers to consistently provide quality products or services. This reduces the need for businesses to seek out new suppliers and simplifies the purchasing process.
2. Trust and Collaboration: Over time, a strong relationship with suppliers fosters trust and collaboration. Businesses can work closely with suppliers to understand their needs, requirements, and preferences. This collaboration often leads to mutual benefits, such as cost savings, customization, and innovative solutions.
3. Supplier Selection: Building long-term relationships with suppliers requires significant effort, time, and resources. Therefore, businesses are more cautious when selecting their suppliers. They conduct thorough evaluations and assessments to ensure that the chosen suppliers align with their specific requirements and meet their quality standards.
4. Reduced Risk: Long-term relationships with suppliers can help businesses minimize risk in their supply chain. As they become more familiar with the supplier's capabilities, track record, and reliability, they can reduce the potential for disruptions or unexpected issues in the future.
Overall, the focus on building long-term relationships with suppliers drives businesses to carefully evaluate and select their suppliers, ensuring they have the right partners who can meet their needs and contribute to their success.