A retailer changes a buyer’s behavior when trying to boost sales of an unpopular product by putting it on _________.
1. Hold
2. Sale/Clearance
3. Promotion
Wrong
I apologize for the error. The correct answer is:
2. Sale/Clearance
A retailer changes a buyer's behavior when trying to boost sales of an unpopular product by putting it on sale/clearance.
To determine the correct answer, we need to understand the retailer's strategy of changing a buyer's behavior and boosting sales for an unpopular product. In this case, the retailer is putting the unpopular product on either "hold" or "sale/clearance."
1. Hold: When a retailer puts a product on hold, it usually means they are keeping it aside or not actively promoting it. This is typically done when there is limited demand, excess inventory, or specific reasons to temporarily halt sales. Placing an unpopular product on hold might not necessarily boost its sales or change the buyer's behavior.
2. Sale/Clearance: When a retailer puts a product on sale or clearance, they are offering it at a discounted price to incentivize customers to purchase the product. This strategy aims to lower the price barrier and make the product more attractive to buyers. By putting an unpopular product on sale or clearance, the retailer hopes to boost its sales by making it more appealing and thus changing the buyer's behavior.
Based on the explanations, we can conclude that the correct answer to the question is:
2. Sale/Clearance