To increase a ski jumper's potential energy, one way is by raising the height of the ski jump hill. Potential energy is directly related to the height of an object above the ground. By increasing the height of the ski jump hill, the ski jumper will start at a higher position, thus increasing their potential energy. This can be achieved by building a higher hill or increasing the height of the existing one. Remember, potential energy is given by the equation PE = mgh, where m is the mass of the object (in this case, the ski jumper), g is the acceleration due to gravity, and h is the height above the reference level (the ground).