Set up and start up of Coca Cola of ownership
The ownership and establishment of Coca-Cola can be traced back to its founder, John Pemberton. Here is an overview of the setup and startup process of Coca-Cola:
1. Invention and Formula:
In May 1886, pharmacist John Pemberton created a syrup and combined it with carbonated water to develop a refreshing drink. He sold the first servings of this beverage at a soda fountain in Jacobs' Pharmacy in Atlanta, Georgia, under the name "Coca-Cola," derived from the two main ingredients: coca leaves and cola nuts.
2. Ownership Transfers:
Ownership of Coca-Cola initially remained with John Pemberton. However, shortly after the invention, Pemberton sold the rights to his formula to Asa Griggs Candler for $2,300 in 1888. Candler, an Atlanta businessman, saw the potential and began to aggressively market the product to a larger consumer base.
3. Formation of The Coca-Cola Company:
In 1892, Candler incorporated a company known as The Coca-Cola Company. The company acquired the trademark, patents, and formula from John Pemberton. Over time, Candler bought exclusive rights to the brand and expanded its reach through innovative advertising and distribution methods.
4. Expansion:
Under Candler's ownership, Coca-Cola expanded rapidly. The company focused on establishing bottling plants throughout the United States, allowing the product to be mass-produced and widely distributed. This expansion strategy enabled Coca-Cola to become a global brand.
5. Public Offering:
In 1919, Candler sold the majority stake of The Coca-Cola Company to a group of investors led by Ernest Woodruff, making Coca-Cola a publicly traded company. Woodruff's son, Robert W. Woodruff, became the company's president in 1923.
6. Further Growth and Expansion:
Under Robert Woodruff's leadership, Coca-Cola experienced exponential growth. The company successfully expanded its operations to international markets, introducing the iconic brand and its products worldwide.
7. Current Ownership:
As of now, The Coca-Cola Company remains a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol "KO." It has a diversified ownership base, with shareholders including institutional investors, individual investors, and mutual funds.
Throughout its history, Coca-Cola has been able to maintain its position as one of the world's most recognizable brands and establish itself as a leader in the beverage industry through a combination of innovation, marketing strategies, and a strong global presence.
To set up and start up a Coca Cola ownership, you would need to follow these steps:
1. Conduct Market Research: Start by researching the market demand for Coca Cola products in your desired location. Analyze the competition, consumer preferences, and potential target market.
2. Create a Business Plan: Develop a comprehensive business plan outlining your mission, vision, target market, marketing strategy, financial projections, and growth plans.
3. Secure Funding: Determine the amount of capital required to set up and operate a Coca Cola business. Explore funding options such as personal savings, bank loans, investors, or partnerships.
4. Contact Coca Cola Corporation: Reach out to the Coca Cola Corporation through their official website or contact their local office to express your interest in becoming a Coca Cola business owner. They will provide you with the necessary information and guidelines.
5. Obtain a Franchise Agreement: Coca Cola operates on a franchise model, so you will need to negotiate and sign a franchise agreement with the company. This agreement will outline the terms and conditions, including the use of the Coca Cola trademark, marketing assistance, product supply, and any fees or royalties involved.
6. Secure Location and Setup Facility: Identify a suitable location for your Coca Cola business, keeping in mind factors such as accessibility, population density, and proximity to target customers. Set up the facility with necessary equipment, storage space, and utilities to meet Coca Cola's requirements.
7. Hire Staff: Recruit and hire a capable team of employees who will help you run the day-to-day operations of your Coca Cola business. Ensure they understand the products, service standards, and customer service expectations.
8. Obtain Licenses and Permits: Comply with all local and national regulations by obtaining the necessary licenses and permits to legally operate a beverage business. This may include health permits, business licenses, and tax registrations.
9. Stock Inventory: Coordinate with Coca Cola Corporation to establish a streamlined supply chain for receiving Coca Cola products. Ensure you have adequate inventory to meet customer demands and maintain freshness.
10. Launch Marketing Campaign: Develop and execute a marketing campaign to create brand awareness, attract customers, and establish a loyal customer base. Utilize various marketing channels such as print media, social media, and local promotions.
11. Open for Business: Once all the preparations are in place, officially open your Coca Cola business to the public. Provide excellent customer service and consistently deliver high-quality Coca Cola products to ensure customer satisfaction.
Remember, the specific requirements and steps may vary depending on your location and the specific agreements with Coca Cola Corporation.