Is the following an experiment or an observational study?

To examine whether playing music in a store increases the amount customers spend, we randomly assign some stores to play music
and some to stay silent and compare the average amount spent by customers.

O Experiment
O Observational study

Experiment

This is an experiment. In an experiment, researchers manipulate variables and assign participants to different groups to determine causality. In this case, stores are randomly assigned to either play music or stay silent, allowing researchers to compare the impact of music on the average amount spent by customers.