After seeing Neymar's presentation on future business goals, Christine has a few questions regarding the competitive advantage. What will Neymar need to explain further to Christine?

(1 point
A. How the business is different and unique for the customer
B. A description of the typical customer
C. The team members involved with the project
D. How much money the business will make in the first two years

A. How the business is different and unique for the customer

How does a CRM tool help a business look both professional and organized to their customers?

(1 point)
• By emailing everyone in the contact list weekly with a generic, automated message
• By sending small gifts and surprises to random customers
• By providing a sign you can hang in the store stating you use a CRM
• By automatically reminding you how and when to connect with each customer

D. By automatically reminding you how and when to connect with each customer

The correct answer is A. How the business is different and unique for the customer. Neymar will need to explain to Christine what sets the business apart from the competition and how it offers a distinct value proposition to the customers.