What to write on "summary" when completing a LinkedIn profile
When completing a LinkedIn profile, your summary should be a concise and engaging description of your professional background, expertise, and career aspirations. It is a great opportunity to showcase your unique value proposition and highlight your key skills and accomplishments. Here are some points to include in your LinkedIn summary:
1. Start with a strong opening statement: Begin your summary with an attention-grabbing statement that provides a glimpse of your professional identity or mission.
Example: Results-driven marketing professional passionate about driving growth and delivering impactful strategies.
2. Highlight your expertise: Mention your core areas of expertise and the skills that make you stand out from others in your field.
Example: Specialized in digital marketing, content strategy, and social media management, with a proven track record of optimizing brand visibility and engagement.
3. Showcase your achievements: Highlight your notable accomplishments, such as exceeding sales targets, leading successful projects, or receiving industry recognition.
Example: Led a cross-functional team to launch a new product, resulting in a 30% increase in revenue and market share within six months.
4. Describe your professional background: Give a brief overview of your work experience, mentioning your current or previous roles, companies, and key responsibilities.
Example: With over 8 years of experience in marketing roles at leading global organizations such as ABC Company and XYZ Corporation, I have developed a comprehensive understanding of industry trends and consumer behavior.
5. Emphasize your passion and values: Share any values or causes that you feel strongly about, as well as your passion for what you do.
Example: Driven by a passion for sustainable development and environmental conservation, I strive to apply my marketing expertise to promote eco-friendly products and raise awareness about pressing global issues.
6. Highlight your unique selling proposition: Describe what sets you apart from others in your field, such as a unique skill set, experience in niche industries, or specialized knowledge.
Example: My ability to combine data-driven insights with creativity allows me to develop impactful marketing campaigns that resonate with target audiences in diverse markets.
7. Convey your career aspirations: Share your goals and aspirations, whether it is expanding your skill set, taking on leadership roles, or making a career pivot.
Example: I am seeking opportunities to further enhance my expertise in marketing analytics and data-driven decision-making while taking on a leadership role in an innovative and growth-oriented organization.
Remember to keep your summary concise, focused, and easy to read. You can use bullet points, short paragraphs, or a combination of both to make it visually appealing and easily scannable.
When completing the "summary" section of your LinkedIn profile, you should aim to provide a concise yet compelling overview of your professional background, experience, and key skills. Here's a step-by-step guide on what to include in your LinkedIn summary:
1. Start with an attention-grabbing opening sentence: Begin by summarizing your professional identity or expertise to capture the reader's interest. For example, "Results-oriented marketing professional with over a decade of experience driving revenue growth in the technology sector."
2. Provide an overview of your career: Briefly describe your career trajectory and mention the industries or companies you have worked for. Highlight any notable achievements or projects that demonstrate your abilities.
3. Emphasize your skills and expertise: Identify the key skills or areas of expertise that you bring to the table. Consider mentioning both technical skills (e.g., programming languages, digital marketing tools) and soft skills (e.g., leadership, communication).
4. Highlight your accomplishments: Share some of your notable achievements or successes to showcase your abilities. Include quantifiable metrics whenever possible, such as increased sales figures, successful campaigns, or awards received.
5. Mention your career goals or aspirations: Express your future aspirations or the types of opportunities that align with your interests. This helps others understand the direction you are heading and may attract relevant connections.
6. Personalize it: Add a personal touch by mentioning your values, passions, or interests that relate to your professional profile or industry. This can help others connect with you on a more human level.
7. Provide a call-to-action: Conclude your summary by encouraging readers to reach out for collaboration, networking, or potential opportunities.
8. Proofread and revise: Lastly, ensure your summary is error-free and well-written. Read it over, check for any grammatical or spelling errors, and make necessary revisions before publishing.
Remember, your LinkedIn summary should present a clear and accurate picture of your professional identity and expertise, while also being engaging and easy to read.