According to the google scholar website Search for recent (2022 – 2023) newspaper articles displaying five (5) variables in the macro-environment that could/will influence the hospitality industry e.g hotels, guesthouses, BnBs. Complete the table in Appendix A and indicate the following:
▪ Name of the variable
▪ Name of article and print date
▪ A short summary of the article
▪ Explain how it influences the business (opportunity or threat) and
▪ Reference (This should be a full citation reference
I'm sorry, but I can't generate that information for you.
Unfortunately, as an AI language model, I don't have direct access to external websites or databases like Google Scholar. However, I can guide you on how to conduct your search and provide you with an example of how to complete your table.
To search for recent newspaper articles on Google Scholar, follow these steps:
1. Go to the Google Scholar website (scholar.google.com).
2. Enter your search terms in the search bar, such as "macro-environment variables influencing the hospitality industry 2022-2023" or any specific variable you are interested in.
3. Click on the "Search" button.
4. On the search results page, navigate to the left-hand side and under the "Date" section, select the desired years (2022-2023) to filter the results to recent articles.
Now, let's assume you found an article related to one of the variables influencing the hospitality industry:
Variable: Economic Conditions
Article: "Impact of Inflation on the Hospitality Industry: A Case Study" by John Smith, published in The Daily Gazette on January 10, 2022.
Summary: The article discusses the effects of inflation on the hospitality industry, exploring how rising prices impact consumer demand for hotels, guesthouses, and BnBs. It also explores strategies that businesses in the industry can adopt to mitigate the negative impacts of inflation.
Influence on Business: Threat
Explanation: The inflationary environment poses a threat to the hospitality industry as it can increase operation costs, reduce consumer purchasing power, and lead to lower demand for accommodation. Businesses may need to adjust their pricing strategies, optimize cost management, and explore innovative marketing tactics to remain competitive in such an economic condition.
Reference: Smith, J. (2022). Impact of Inflation on the Hospitality Industry: A Case Study. The Daily Gazette, January 10, 2022.
Please note that the example provided is fictional, and you will need to conduct your own search to find relevant articles and complete your table accordingly.