Customers cannot purchase every product. How does this fact affect companies that make products?
(1 point)
Responses
They increase costs to make up for low sales.
They increase costs to make up for low sales.
They decrease quality to make up for low sales.
They decrease quality to make up for low sales.
They provide better value so that customers choose their products.
They provide better value so that customers choose their products.
They provide fewer options so that customers choose their products.
They provide fewer options so that customers choose their products.
The correct answer is: They provide better value so that customers choose their products.
When customers cannot purchase every product, companies need to find ways to stand out and attract customers to choose their products over competitors. One effective strategy is to provide better value, which can include various factors such as competitive pricing, superior quality, innovative features, exceptional customer service, and unique selling propositions. By offering better value, companies can differentiate themselves in the market and entice customers to choose their products despite the limitations in their purchasing decision.