What is an elevator pitch?

An elevator pitch is a concise and persuasive speech that effectively communicates the key concept, idea, or value proposition of a product, service, or project in a short period of time, typically in the time it takes to ride an elevator (around 30 to 60 seconds). It is called an elevator pitch because the idea is to present the information in a way that captivates the listener's attention and delivers a clear message before the elevator ride ends. The goal of an elevator pitch is to create interest and leave a lasting impression, ideally leading to further discussion or potential opportunities.

An elevator pitch is a brief, concise, and persuasive summary of a product, service, or idea that can be delivered in the span of an elevator ride. It is called an elevator pitch because it is meant to be delivered in the time it takes to ride an elevator, typically around 30 to 60 seconds. The goal of an elevator pitch is to grab the listener's attention, spark interest, and communicate the key points of the product, service, or idea in a compelling and memorable way. It is often used in business and networking settings to establish interest and engage potential investors, partners, or customers.