Imagine a movie star setting up a company to sell her own make-up brand. What type of intellectual property will she use to show that the make-up is made by her company?
The movie star would likely use trademarks to show that the makeup is made by her company. Trademarks are symbols, logos, or names that identify and distinguish the goods or services of a particular business. By creating a unique and distinctive trademark for her makeup brand, the movie star can establish a connection between the product and her company, helping to build brand recognition and loyalty among consumers.
