“ to the selfless, the courageous, the compassionate and those who care to change the change the world; it’s time, go your own way.”
Identify and discuss two techniques used in the headline which contribute in attracting the reader’s attention.
The two techniques used in the headline that contribute to attracting the reader's attention are:
1. Alliteration: The use of alliteration, where words starting with the same sound are placed together, in the phrases "selfless, courageous, compassionate" and "care to change the change" captures the reader's attention. Alliteration not only creates a rhythmic quality but also emphasizes the qualities being described. This repetition of sounds makes the headline more memorable and engaging for the reader.
2. Call to action: The phrase "it's time, go your own way" serves as a call to action, urging the reader to take action and make a difference. This technique creates a sense of urgency and empowers the reader by implying that this is their opportune moment to act and change the world. By using this direct and assertive language, the headline aims to captivate the reader's attention and inspire them to read further.
There are two techniques used in the headline to attract the reader's attention:
1. Emotive language: The headline uses emotive language by appealing to the emotions of the reader. Words like "selfless," "courageous," "compassionate," and "care to change the world" evoke a strong emotional response, engaging the reader's empathy and desire to make a difference. By using such impactful language, the headline appeals to the reader's sense of purpose and instills a feeling of urgency, grabbing their attention.
2. Rhetorical question: The headline ends with the statement, "it's time, go your own way." This statement functions as a rhetorical question, creating a sense of intrigue and curiosity in the reader. It invites readers to question themselves and prompts them to consider what this "own way" might be. By using a rhetorical question, the headline encourages readers to continue reading to find the answer, thus increasing their interest and attention.