1. Among random variables, the value of the variable with the most occurrence is the variable ( ).
A. mean
B. extreme value
C. mode
D. median
2. Regarding market research and market forecasting, which of the following statement is wrong ( ).
A. From a methodological point of view, market forecasting depends on market research
B. Market research provide essential data for market forecasting
C. From the point of view of time continuity, the two are a coherent task
D. Market research and market forecasting are the same procedure
3. The meaning of market research is ( ).
A. Market research is the process of systematically collecting, analyzing and reporting relevant information for the purpose of making a specific decision
B. Market research is a survey of consumers, mainly to understand the consumer's motivation and willingness to buy
C. Market research is the responsibility and work of the research department or research company, and no other person needs to participate
D. Market research is to design questionnaires and interview surveys
1. C. mode
2. D. Market research and market forecasting are the same procedure
3. A. Market research is the process of systematically collecting, analyzing and reporting relevant information for the purpose of making a specific decision
1. The correct answer is C. mode. The mode is the value that appears most frequently in a set of data.
2. The correct answer is D. Market research and market forecasting are not the same procedure. Market research involves collecting and analyzing data to understand the market and consumer behavior, while market forecasting involves making predictions or estimates about future market trends and conditions based on the data collected through market research.
3. The correct answer is A. Market research is the process of systematically collecting, analyzing, and reporting relevant information for the purpose of making a specific decision. It is a broader term that encompasses various research methodologies and techniques to gather data and insights about markets, consumers, competitors, and other relevant factors.