Consider activation spaces in sports facilities or at sports
events. Where would good locations be and why? Remember to consider
the fan’s experience from arrival at the location until they
leave.
Good locations for activation spaces in sports facilities or at sports events would be:
1. Entrance/Gate Area: Placing activation spaces near the entrances or gates allows fans to engage with various activities as soon as they arrive. It sets the tone for their entire experience and provides an opportunity to create excitement and anticipation.
2. Concourse Area: The concourse area is a high-traffic zone where fans gather during breaks or halftime. Placing activation spaces here ensures maximum visibility and accessibility. It provides an opportunity for fans to interact with sponsors, participate in games, and enjoy interactive displays.
3. Fan Zones: Designated fan zones, either within the facility or in adjacent areas, can be excellent locations for activation spaces. These areas can be curated with multiple activities, such as live music, food stalls, fan engagement games, photo booths, and sponsor activations. Fan zones create a lively and festive atmosphere, enhancing the overall fan experience.
4. Plaza or Open-Air Spaces: Sports facilities that have plazas or open-air spaces outside the main gates can utilize these areas as activation spaces. They can include large screens or stages for live broadcasts of the event, food and beverage vendors, pop-up shops, and interactive games. These spaces often attract both event attendees and passersby, providing an extended reach for sponsors.
5. Premium Seating Areas: Activation spaces located in premium seating areas, such as VIP lounges or corporate boxes, allow sponsors to engage with a targeted audience. These spaces can be designed to offer unique experiences like exclusive meet-and-greets, complimentary services, or personalized merchandise, enhancing the value for premium ticket holders.
6. Exiting Areas: Don't overlook the power of an exit! Placing activation spaces near exits can be an effective way to leave a lasting impression on fans. It allows sponsors to provide giveaways, coupons, or exclusive offers, ensuring that fans depart on a positive note and with a continued brand connection.
It is crucial to consider the flow of foot traffic, convenience, and ease of access when determining the locations for activation spaces. The goal is to create engaging and interactive experiences that seamlessly integrate with the fan's journey from arrival to departure, enhancing their overall enjoyment of the event.
When considering activation spaces in sports facilities or at sports events, there are several key locations that would be ideal to enhance the fan's experience from arrival to departure. Here are some suggestions:
1. Entrance Plaza or Fan Zone: Placing an activation space at the entrance plaza or fan zone allows fans to be greeted with an immersive and engaging experience right from the start. This area can be used to showcase sponsor activations, interactive games, photo opportunities, and merchandise booths, creating excitement and anticipation as fans enter the venue.
2. Concourse Areas: Utilizing concourse areas within the sports facility can be an effective way to engage fans during their journey to and from their seats. These spaces can include interactive installations, brand activations, food and beverage stalls, and additional seating areas for relaxation or socializing. Placing these activations strategically along the concourses ensures that fans have multiple opportunities to engage with sponsors and enjoy the overall fan experience.
3. Pre-game Warm-up Areas: Fans usually arrive early to sports events to watch warm-ups or practice sessions. Designating specific areas near the field or court where fans can get up close to the action can provide a unique interactive experience. These areas can include interactive games, player meet-and-greets, or even mini-training sessions for fans to participate in.
4. Halftime or Intermission Areas: During breaks in the game, fans often look for entertainment and activities to keep themselves engaged. Designating specific activation spaces near the seating areas or around food and beverage stalls can provide opportunities for sponsors to showcase their products or services, host giveaways or contests, or feature performances by cheerleaders, dance groups, or mascots.
5. Exit or Post-game Areas: Placing activation spaces near the exits or in post-game areas allows sponsors to leave a lasting impression on fans as they leave the venue. This can include interactive booths or displays, opportunities for fan feedback or surveys, merchandise sales, and even post-game celebrations or gatherings.
Overall, the goal is to strategically place activation spaces throughout the sports facility or event venue to provide fans with a memorable and engaging fan experience from the moment they arrive until they leave. These locations should offer a mix of interactive experiences, entertainment, food and beverage options, and merchandise opportunities to enhance the overall enjoyment of the event.