In quantitative

research, data is collected and analyzed in a numerical form, allowing researchers to draw objective conclusions and make predictions based on statistical analysis. This type of research typically involves the use of surveys, experiments, and statistical methods to collect and analyze data. The aim is to measure, quantify, and analyze phenomena and generate numerical data that can be objectively analyzed and interpreted. Quantitative research is often used to test hypotheses, identify relationships between variables, and make generalizations about a larger population. It is commonly used in fields such as psychology, sociology, economics, and marketing.

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