Samir is looking to purchase a new car. He goes to a popular search engine to compare different car models. While in the search engine, he notices an ad for the local car dealership that sells the make and model of car that Samir is interested in. He decides to click on the ad to visit the dealer’s website. The dealership paid a fee to the search engine for the ad space. What type of marketing did the car dealership use?
A.
target market
B.
global market
C.
pay-per-click advertising
D.
email advertising