Skylar is vacationing in Australia and, while posting some photos on Facebook, sees an advertisement for a sandwich from McDonald’s called the McVeggie sandwich, which is a sandwich offered in the Australian market. McDonald’s is likely applying what type of marketing strategy on Facebook?
The likely answer is A. social media marketing. McDonald's is using Facebook as a platform to advertise and promote their McVeggie sandwich to a wider audience. By targeting users on Facebook, they can reach a larger group of people who may be interested in trying their new product.
