What is the primary goal of incentive programs for most businesses?

A.
to increase sales

B.
to enhance individual performance

C.
to enhance team performance

D.
to improve morale

A. to increase sales

The primary goal of incentive programs for most businesses can vary depending on the specific organization and industry. However, a common objective of incentive programs is generally to enhance individual and/or team performance. This can be achieved by improving sales, increasing productivity, boosting morale, and promoting a positive work culture. Therefore, options B, C, and D – enhancing individual performance, enhancing team performance, and improving morale – are all potential primary goals of incentive programs for most businesses.