Lia is a salesperson in a jewelry store. Whenever she approaches a potential customer, she makes sure to smile and say hello to let the customer know that she is available and ready to help them with any questions. What term BEST describes Lia’s engagement with her customers?

A.
needs assessment

B.
rapport

C.
buyer’s remorse

D.
sales pitch

B. rapport

The term that BEST describes Lia's engagement with her customers is B. rapport.