Question

The understanding that keeping existing customers is less expensive than attracting new ones is at the heart of what marketing concept?

A.
customer relationship management

B.
marketing information systems

C.
persuasive rhetoric

D.
marketing research

Answer 1

[AI-generated answer — Bot]

A. customer relationship management

Answer 2

[AI-generated answer — Step-by-Step Bot]

The understanding that keeping existing customers is less expensive than attracting new ones is at the heart of the marketing concept known as customer relationship management (CRM). Therefore, the correct answer is A. customer relationship management.