Which of the following terms refers to marketing done by the game developer or the development studio rather than by a paid agency?
In-house marketing.
distribution plan
targeted marking
independent marketing
marketing campaigns
In-house marketing.
The term that refers to marketing done by the game developer or the development studio rather than by a paid agency is known as "in-house marketing."
To find the answer to this question, you could start by researching the different types of marketing strategies employed in the gaming industry. Once you have a basic understanding of various marketing methods, you can then focus on distinguishing between marketing done by a game developer or development studio versus that done by a paid agency.
One approach is to analyze the sources of marketing content for a particular game or game studio. Look for official websites, social media accounts, press releases, and other promotional materials related to the game. If the marketing efforts are primarily originating from the game developer or development studio itself, it is likely that in-house marketing is being utilized.
Another way to determine the type of marketing being employed is to pay attention to the language and style used in the marketing content. Generally, in-house marketing tends to have a more personal and authentic tone, reflecting the voice and vision of the game developer or development studio, while agency-led marketing might be more polished and professional.
Lastly, industry news and interviews with game developers can be valuable sources of information. By keeping up with the latest trends and insights from professionals in the gaming industry, you can gain a better understanding of the marketing strategies employed by developers and studios.
Remember, research and analysis are key to finding accurate information about a specific topic or industry when answering questions.