What is the difference between global marketing and international marketing?
Global marketing refers to marketing strategies that are developed to target customers worldwide, with a standardized approach to marketing and product placement. Global marketing campaigns focus on similarities between cultures and emphasize the brand's global image.
International marketing, on the other hand, is the tactics and strategies that businesses use to market their products or services to consumers in different countries. International marketing typically requires a localized approach, focusing on the differences between cultures and customizing marketing campaigns according to each country's needs and preferences.
So, the main difference between global and international marketing is that global marketing campaigns aim to reach a universal audience with a standardized approach, while international marketing campaigns focus on adapting marketing strategies to suit different regions and cultures.