Attracting customers the traders may put into use
various marketing strategies such as:
1. Advertising: Advertisement in various media such as newspapers, television channels, social media, etc. can increase the visibility of the business to target audience.
2. Discounts and offers: Offering regular discounts and attractive deals to customers can help in attracting more footfall to the stores.
3. Customer loyalty programs: Introducing customer loyalty programs through which the customers can earn points on their purchases and avail rewards can help in retaining loyal customers.
4. Product demonstrations and sampling: Offering product demonstrations and free sampling can help customers understand the product better and increase its demand in the market.
5. Personal touch: Providing personalized service to the customers, addressing their needs and wants can help in building a loyal customer base.
6. Online presence: Establishing an online presence through attractive websites, active social media accounts, and online marketplaces can help in reaching a wider audience.
7. Referral programs: Encouraging existing customers to refer their friends and family by offering rewards and discounts can attract new customers to the business.
8. Sponsorship and partnerships: Collaborating with other businesses and sponsoring events can help in building brand equity and increasing customer reach.