What isolation does not attract the main population when organism develops different courtship rituals

When an organism develops different courtship rituals, isolation does not attract the main population, as the other members of the population are likely not able to or interested in participating in the new rituals. This may lead to further divergence and speciation over time, as those organisms with the new courtship rituals may begin to find mates exclusively within their own group. However, this also depends on the level of genetic and geographic isolation between the groups, as well as any other selective pressures that may be present.