Identification of target group refers to the process of recognizing, analyzing, and defining a specific audience or group of people for which a product, service, marketing campaign, or any other offering is intended. This group, also known as the target audience or target market, consists of individuals who are most likely to be interested in and benefit from the offering. Identifying a target group helps businesses and organizations create more effective and tailored strategies to reach, engage, and serve the needs and preferences of their potential customers better.
