Marcus invented a new bicycle helmet light that increases safety without being too heavy. He tried selling it at spring festivals but it was not getting much interest. The next month he decided to focus only on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays. He found his profits doubled almost immediately.
Use the passage to answer the question.
Which characteristic of entrepreneurs is Marcus demonstrating?
A.
self-correction
B.
patience
C.
innovation
D.
endurance
A. self-correction
The characteristic of entrepreneurs that Marcus is demonstrating in this passage is C. innovation.
Marcus invented a new bicycle helmet light that increases safety without being too heavy. This shows that he is innovative by creating a new product that addresses a specific problem in the market. By focusing on selling his product at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays, he shows creativity and resourcefulness in his approach to marketing and distribution. This innovative strategy resulted in an immediate increase in profits, indicating the success of his innovative approach.